Dive Dealer

2021 DEALER ANNUAL VOLUME PROGRAM

 Dealer Level Annual Sales Total Margin (Discount off Wholesale)
Cat 1 $20,000+ 54% (18%)
Cat 2 $10,000 - $19,999.99
52% (19%)
Cat 3 $5,000 - $9,999.99 50% (9%)
Cat 4 $2,000 - $4,999.99 48% (5%)
Wholesale $0 - $1,999.99 45% (0%)

 

MILESTONE DEADLINES

Dealer shipments must meet minimum performance within stated milestone deadlines. 

  • 25% by April 30, 2021 August 31, 2021
  • 70% by August 31, 2021 December 31, 2021
  • 100% by December 31, 2021 April 30, 2022

PROGRAM DETAILS

  • Pricing for each product is dependent on the dealer level (up to 54% margin at Cat 1 level).
  • Dealer's starting price point is determined by annual purchases made in the 2020 calendar year.
  • Dealer's pricing is subject to change based on performance at designated milestone deadlines
    • If dealer meets minimum totals for higher dealer level at milestone, purchasing level will be increased. 
    • If dealer does not meet minimum total for current dealer level at milestone, purchasing level will be decreased
  • Dealer level is increased by cumulative total of net sales from 1/1/2021 through 12/31/2021.
  • Beneficial pricing is available on a "go forward" basis. Retroactive credits will not be issued for early season orders. 

TERMS AND CONDITIONS

  • Terms are contingent on an approved credit application. 
  • Prices are subject to change without notice. 
  • Orders are subject to credit or payment approval. Dealer account must be current. 
  • All orders require a purchase order and ship date. 
  • All discount are null and void on payments in arrears more than 14 days. 
  • Light & Motion dealers are required to sign and maintain a current dealer agreement containing Light & Motion policies regarding MAP, Internet sales, etc. 
  • 3% credit car swipe fee for net terms accounts paid with credit card. 
  • Prices represented above are in USD.